12 Ways to WOW Your Customers, Inside and Out…

cartoon by @gapingvoid

cartoon by @gapingvoid

OK, so on the road to Birmingham tomorrow. Another day of filming for a client project there.

But whilst engaging in some pre-trip planning with my traveling colleagues, we got to discussing some additional tactics that are in the works long-term for this client/project.

One of those is setting up and helping this client execute their very own radio show…

As you know, my business partner Stone Payton and I co-host the High Velocity Radio Show. It has been an amazingly successful show that has helped connect us to a lot of talented people, and given us a lot of wonderful content and stories to share with our audience.

Now hosting a radio show isn’t for everyone. But I’d be hard pressed to find a business, large or small, that couldn’t benefit from hosting something like this.

But in doing some preparatory work in laying out the future steps for this client, my partners-in-crime and I brainstormed on how best to leverage a radio show. Here are a few things we came up with:

1. Podcasts. SEO pop. Enough said. I don’t have to tell you about the strength of the content generated by producing relevant podcasts, blogging about it, and achieving some powerful SEO oomph from it. Nothing new here – you already knew this…

2. Gravitas. Our client had NO IDEA what a radio show would look like for him and his company. But was aroused by the idea. Why? Because in his space? It was uncommon. And that made the idea rock.

3. Plus it makes you look cool. I mean look at Stone and I for goodness sakes…

4. Cross-Pollination. It is amazing how RIDICULOUSLY EASY it is to take content generated on the radio show and use it as an endless stream of specific content for your blog…

5. Content generator. Duh. Get some people on the radio talking about things that matter in the organization? And poof, you get some great sharable content!

6. Spotlight Veteran Rock Stars. Got some All-Star Veteran talent in the organization? Feature them. Let them teach. Demonstrate. Motivate the others who need to see leadership…

7. Make New Rock Stars. Got young up and coming talent? Feature them on your radio show. Make them push the envelope. Make them push their limits. Make them realize what they really can do.

8. Training | Education. If you need to teach a sector of your world something, whether they be internal members of your organization and/or your prospects and customers, setting up a radio show is BRILLIANT. They can learn from their peers, the members they respects and admire. I am thinking call-in radio show here…

9. Inspire buy-in on new ideas. Do you have a constituency within your organization that needs to buy-in to a new program? Well, they don’t want to read white papers. They don’t want to be force-fed lectures. Or be told to read boring brochures. But if you can get them engaged in a radio show dialog with their peers, engage them in a medium where they can revel – and shine – in that interaction? Well, you tell me…

10. Passion. Tell me a better way for your customers to see your passion about what you do, what you sell, and what you care about most…

11. Come on. I am waiting…

12. Simple. Now the cool thing about radio shows and podcasts? The tools are easy to set up and execute. A workable strategy to make it work for you and your organization? Well, that requires a little thinking, execution and some work. But, in this day and age, don’t let technology be your excuse.

What did we miss? Any other ideas that make sense?

  • http://ypsgroup.com/ Todd Youngblood

    Todd,

    As you know, this concept captured my imagination from the get-go and continues to hold my attention. You missed (at least) two things in your list though:

    13) Meet smart people – It’s an extremely effective way to establish a professional relationship

    14) Learn – You’re interviewing one smart person after another. How can you NOT learn all kinds of useful stuff?

    TY

  • Todd Schnick

    Great additions Todd. Thanks. And yes, as to your number 13… Isn’t a radio show how you and I met?

  • http://noteasytoforget.com James Ball

    Wow Todd, great article with some great points…makes my really want to get into podcasting and such! I’ve considered video and podcasting, and it’s really great to hear all of this from you based on your experience and expertise. A timely post for me Todd, thank you!

  • Todd Schnick

    Wow…great minds. I was just on your blog. And thanks for stopping by. The key here? If an introvert like me can achieve some marketing pop from podcasting, anyone who invests a little time and passion into it can see benefits…