What’s Your Moon Shot?

by Todd Schnick on June 22, 2010

The Intrepid flying above the Moon...

First of all…you might know my company, Intrepid, is named after the lunar lander from Apollo 12. America’s space program has fascinated me since I was a child.

The Moon has been in the news a lot recently. Namely, our government has decided to cancel scheduled Moon missions and landings over the next several decades.

I suppose you can’t argue with that from a technical standpoint, since our government has no money, yet continues to add more spending.

But I think it is a shame. Much like the race to the Moon in the sixties galvanized a nation around a common goal, and lead to countless scientific discoveries that we still benefit from today, I think the biggest benefit of Apollo was that it allowed us to dream, gave us an intrepid goal to aim for, and brought a nation together in what ultimately was a very difficult and trying decade.

When you take that dream away, you become rudderless. And I don’t think it is a good thing for a struggling nation like ours NOT to have something to rally behind.

The point I want to make today? YOU need your own Moon landing to strive for. That big, audacious, “never gonna happen” goal that at first, probably seems impossible. Why bother living if you aren’t striving to achieve some big, crazy dream?

Why does this matter? A bold goal gives you focus, gets you up in the morning, drives you through tough days, motivates you to work the late hours, gives you purpose, and makes your life meaningful. We all need that these days…

I personally think one of the reasons we remember JFK fondly is that he not only set us on the path towards our moon landing, but set a tight deadline that added to the value and importance of achieving it.

So what’s your moon shot? What dreams are you doing that are hard, not because they are easy?

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  • http://twitter.com/StephanieALloyd Stephanie A. Lloyd

    “A bold goal gives you focus, gets you up in the morning, drives you through tough days, motivates you to work the late hours, gives you purpose, and makes your life meaningful.”

    Love this! :-)

  • tschnick

    Thanks Stephanie. You know how I like having meaning in my life!

    And I am not even talking about how we are striving to run that marathon some day…

  • http://twitter.com/wolfejeff Jeff Wolfe

    Excellent post. Everyone needs a goal to aspire to, be it large or small. Once we give up on aspiring and perspiring, then we've technically lost our reason for being.

  • tschnick

    Thanks Jeff, appreciate you stopping by. And yeah, you are certainly correct. What surprises me is how many people don't have these goals…

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