Be An Intrepid Marketer – Recommendation No. 2
Marketing is only about one thing. Building relationships.
It wasn’t always this way. Marketing used to be more focused on advertising TO somebody (watch Mad Men to see how it use to work). But these days – marketing is a two-way conversation.
Social media does make this easier. And a smart marketer integrates social media into their overall marketing program. If you find success at face-to-face networking, then a social media strategy will have a profound impact on your business.
But never mind about the tools and tactics for a moment. Get it through your head that marketing is about making friends – giving value forward – being helpful – becoming known as someone who serves first.
If you do those things – consistently – the prospects will start knocking on your door.