Structure Influences Behavior

by Todd Schnick on February 7, 2009

Be An Intrepid Marketer – Recommendation No. 9

Inspired by Duct Tape Marketing, it is important to execute on a DAILY social media system:

  • Engage in real dialog with 10 people a day on Twitter.
  • On Twitter, RT other’s content four times more often than your own.
  • Connect with two new friends on Facebook.
  • Write something on someone’s Facebook Wall that is non-business related.
  • Answer at least one question on LinkedIn.
  • Post at least one entry on your blog.
  • Contribute/Comment on someone else’s blog.
  • Read and follow other blogs in your RSS reader.

You get the idea – and your list/routine will differ. It may not seem natural, but following a system will help you – discipline you – to get more out of social media, help you give forward in social media, and build stronger relationships in social media.

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