Dream Big – I Mean Foolish BIG!

by Todd Schnick on January 31, 2009

Be An Intrepid Marketer – Recommendation No. 5

OK – Super Bowl Sunday is an appropriate day to discuss my next recommendation – Dream Big!

I will be honest – I named my company Intrepid because I had bold long-term dreams to run commercials for my company during the Super Bowl – and I wanted a company name that would fit. I wanted to advertise on the wall advertisements in airport terminals - on large billboards in and around large city downtowns – and on scoreboards at major sports arenas.

Is this foolish? In some eyes? Many eyes? Perhaps.

But I say no. A big NO. You have to dream big. And commit those dreams to writing. Nothing wrong with grand dreams to strive for. Big dreams motivate – energize – mobilize! Destination CLEAR!

Without bold dreams – you will never be INTREPID!

Tagged as: #beintrepid, Atlanta Marketing, Cobb County Georgia, General Marketing Strategy, Motivation

  • http://www.integritysolutions.com J Mark Walker

    Big dreams! Great advice. In the 1960′s a plactic surgeon, Maxwell Maltz, created a stir with his book, “Psychocybernetics.” One of his points was that we all have a “success mechanism” inside our souls, that helps us achieve our goals, whatever they are. The remarkable mechanism works 24/7 “in the background.”

    Most of us fail to really capitalize on this inate capacity for achievement we have.

    Mark

  • Todd Schnick

    Thanks for the comment Mark. And I agree. Isn’t this topic written about in many contexts, from “Think And Grow Rich” to “The Secret”?

    But despite all the published content, most people still don’t benefit from dreaming big…

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