Do The Group Thing!

by Todd Schnick on February 3, 2009

Be An Intrepid Marketer – Recommendation No. 6

This assumes you are active on LinkedIn, a social media networking tool. Don’t make the mistake that most LinkedIn members make – simply building a sizable list of connections – and never doing anything else.

There are an unlimited number of LinkedIn groups you can join – on multiple topics. I am a member of several “marketing” groups. But choose groups that represent your field of expertise AND/OR where your prospects are seeking information.

The key to LinkedIn group strategy is to ANSWER QUESTIONS! By doing so, you provide value to the group’s members, make it easy for prospects to find you, and become known as an expert in your field.

And a nice side benefit is driving new traffic back to your blog/website, further growing your community!

Tagged as: #beintrepid, Atlanta Marketing, Cobb County Georgia, General Marketing Strategy, LinkedIn, Social Media, Social Networking

  • http://www.melissagalt.com Melissa

    I do that with interior design groups, want to add my biz builder articles but have to edit as LinkedIn only allows 2000 characters per discussion post!

  • Todd Schnick

    Thanks for sharing Melissa! Yeah, LinkedIn has some limitations, but hopefully those are being addressed.

    When I post answers to questions on various “marketing” groups, I always end up connecting with someone new.

    Do you find the same thing?

  • http://brainzooming.blogspot.com Mike Brown

    Todd – This is great advice. I’ve put a few questions out and gotten great comments. It’s also been an opportunity to answer question on LinkedIn and refer people back to my blog for answers. Since starting that, LinkedIn has become one of my big sources of links.

    Take care,

    Mike

  • Todd Schnick

    Thanks Mike. It is a great source of traffic to the blog, no doubt about it. What I love most about it though, is the warm feedback you get from folks who appreciate your participation. That – in addition to being strong for your marketing efforts – is very rewarding…

    Don’t forget to listen to Stone’s show Monday – the @mikebrown show!

  • http://www.thriveamerica.com Brent

    I don’t do this. I was wondering how to use linkedIn. I need you as a guest asap to talk more about this!

  • Todd Schnick

    Would be happy to be a guest to help folks get more value out of LinkedIn and other tools!

    Let me know when!

  • Pingback: Become A Groupie! « The Intrepid Group, LLC

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