Be An Intrepid Marketer – No. 34
Spent the day with two colleagues yesterday. We were doing an initial deep dive with a new client, sort of getting a handle on the scope of the project and working to visualize how to make magic happen.
Funny thing was, we went into the day with a vision of how things should and could proceed. And as it typically happens, things went down a different, but very positive path.
Now, a good man makes his own luck, I firmly believe. And our careful thought and preparation for the day made some good things happen. But to be honest, we were pleasantly surprised at how well things went. The client was clearly charged by the results of our collaboration.
At the end of the day, one of my colleagues said something profound: “Let’s figure out what happened here, so that we can ‘Do It On Purpose’ next time.”
And therein lies the nugget that I want you to think about today. When something goes well with an interaction, whether it be with a client, a loved one, friends, etc., think about and analyze what happened so that you can position yourself to recreate the magic down the road.
All too often people, me included, stumble into a situation that goes well but they never take the time to think long and hard about how to recreate the scenario. Make a commitment to yourself not to let that happen again. I think the hardest part is to recognize and acknowledge when this happens, so that you can then exercise the discipline to seriously reflect on it.
When magic happens, embrace it. Learn from it. Then do it on purpose!
[photo credit: Kuzeytac]
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