Nothing ever goes as planned.
You can’t really control a damn thing.
You never know what someone is thinking.
And you certainly can’t predict what they will do.
Even when they tell you what they will do.
Inevitably, something comes up.
Something always comes up.
And this is what you cannot control.
Chaos is the standard.
Media is out of control.
Art is out of control.
Technology is evolving so fast, impacting lightening quick change.
Change is constant.
Albeit slowly, people are starting to be empowered to create.
On all platforms. Every hour. Every day.
New ideas spread.
Faster than ANY of us can comprehend.
And media is consumed by all of us differently.
It means something different to each one of us.
It is interpreted differently.
Process is out of date.
Procedures are merely a guide.
Remember the game where a sentence is said at the beginning of the chain, and the game is to see what results from the other end of the circle?
Today, when media and information goes around the circle, it comes back entirely different.
This is scary.
And this is really exciting.
Because the modern world is empowered to take information and make it their own.
This has real ramifications on your world. And your business.
Modern business and communication is the roller coaster.
It is no longer the merry-go-round.
And it is happening faster every day.
You have to hold on as tight as you can.
You have to adapt as best you can.
As fast as you can.
Because if you don’t, you will be left behind.
People will call you old school.
A loser in the survival of the fittest game.
Chaos is the new world. And really, it is a great ride.
The only ride worth taking.
That is, only if you are looking at it as a ride.
Chaos rules. Business will never be the same. Accept it.
And when you do, you will be in a position to thrive. And have a heck of a good time while doing it.
Today’s post inspired, and drawing by Hugh MacLeod.