Be Different – Give Back

by Todd Schnick on January 31, 2009

Be An Intrepid Marketer – Recommendation No. 4

I recently presented a client with their marketing plan. In it, I recommended donating time and resources to a local charity. We spent several minutes debating which charity to support. I was thrilled. And knew right then – this client is going to be successful. Because they understand that:

Giving back is good marketing. You will never convince me otherwise. It is good PR – feels good – helps people. And you will meet new people in the process that may ultimately become new customers.

Marketing is about getting and keeping customers. And people like to support organizations that help others. If you learn one thing from reading this blog:

Giving back is good marketing. Serving your fellow manking is good marketing. It helps you stand out.

Here is how I give back!

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Tagged as: #beintrepid, Atlanta Marketing, Cobb County Georgia, Furniture Bank of Metro Atlanta, General Marketing Strategy

  • http://lori@abrige.com Lori Leavitt Evans

    And you can always give forward as well! Any time we launch or re-launch a product or method we seek referrals to organizations in need…and give our stuff to them for free. This typically translates to a 10-15% …of revenue! … give per year. It’s more than just giving a product; we typically spend a lot of time with them as well tailoring to suite them (not just fixing any issues that may arise). We always learn a lot, and get great referrals from the process. The process takes time, so don’t do it if you are not willing to give without expecting to get back! -Lori http://www.abrige.com

  • Todd Schnick

    Thanks for your comment, Lori! I love what you are suggesting. In fact, the next time I blog on the topic, I am going to talk about that. I try to provide my nonprofit the benefit of my marketing experience – both in what has worked – and what has not.

    But as you say, it does take time – and revenue. And that’s why most don’t do it. And that’s why I believe it can be such a differentiator in the market…

    Thanks for your give forward!

  • Pingback: How One Person Can Move Mountains…And Explode Their Marketing! | Intrepid LLC

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