And at one point, I walked by a company booth with three company reps sitting on chairs. Two guys staring at their smart phones, one guy reading the Times-Picayune.
Oblivious to the fact I was walking by and making EYE CONTACT with them.
And these three guys are making ZERO effort to connect with any of them.
Contained in this mile-long convention hall are the decision-makers that are buying their products and services. Or at least collecting information to make the recommendations to the people that DO make the decisions…
And these guys were surfing the net and reading about football…
Are they lazy? Are they not ambitious? Are they not hungry? Are they scared of the hard work that will come with more sales? Are they just doing the bare minimum to maintain the status quo in their life? Do they not give a crap because it isn’t their company? Are they just gutless? Are they uninspired by their work? Are they bored?
[If they are bored, they need to find something else to do...]
There were ZERO prospects at their booth. So why did three men have to “cover” the exhibit? Why weren’t two of them out chasing opportunity? Or at least walking around learning something? In fact, the three men should be fighting to be the lucky two who get to walk around and ignite some kind of relationship with a new prospect.
Why are they sitting on their backside, letting the world pass them by? Why are they just killing the clock?
I don’t mind saying, but these kinds of people make me physically sick. What a waste.
If I was running the company that employed these guys sitting on their butt at a trade show that cost thousands to participate in, I’d fire their lazy butt in a heartbeat. Make them pay their own way home.
But what about you? What would you do? Does this kind of thing upset you? OR IS THIS YOU?
Ask yourself. Seriously. And if so, WAKE THE HECK UP!
Coming soon: An essay listing the other things you do (or don’t do) in sales and marketing…that are JUST LIKE sitting on your ass at a trade show…
Drawing by Hugh.