Using Foursquare, Todd has checked-in to his local Publix 50 times, without hearing so much as a peep. He will blog after every check-in until he gets recognized as a loyal customer. In the meantime, he will offer some ideas free of charge on how they might use Foursquare. Join the Watch!
I have successfully reclaimed my Mayor-ship on my 50th check-in! [How appropriate that it occur on the 50th...]
But like George Bush’s “Mission Accomplished” speech, this celebration is probably a bit premature as well…
Because I still haven’t received any kind of acknowledgment from my local Publix. You will recall I started my Foursquare watch following my 30th check-in. And. still. nothing.
20 check-ins later…
Sad thing is, I actually had to compete pretty hard to get my title back. Took me six check-ins – after I all but guaranteed getting it back. So, the gentlemen with whom I am competing gave me a good run.
Can you imagine what would happen if Publix actually cared about people like us? And being Mayor actually meant something? Publix had the scenario originally envisioned by Foursquare…heated competition for Mayor.
As I reflect on this, I am left to wonder…why isn’t Publix doing anything about this, let alone responding to someone like me?
1. Does the local store manager not care?
2. Does corporate control and dictate all marketing outreach like this?
3. Does Publix not care about the social web?
4. Does Publix not understand the social web?
5. Does Publix take crazy customers like me for granted?
I hope not. And that’s the point of this watch: to bring awareness of the possibilities to large organizations like Publix…
Todd’s FREE Publix Foursquare Tip: Simple lesson for large organizations with multiple locations: Empower each individual store to take the initiative and get creative with outreach with their most important customers. Don’t let headquarters dictate actions from far, far away…
What other Foursquare/geolocation ideas do YOU have for Publix?