34th Check-In | The Publix Foursquare Watch

Using Foursquare, Todd has checked-in to his local Publix 34 times, without hearing a peep from them. He will blog after every check-in until he gets some form of acknowledgment. In the meantime, he will offer some ideas free of charge. Join the Watch!

[Read the entire series!]

Ok, so let me set the table for today’s free Publix Foursquare tip:

I went to my local Publix to get some items to help get me through the Memorial Day weekend. As I went through the check-out line, this conversation ensued:

CHECKOUT GIRL: “Hello sir, got everything you need?”

TODD: “Yes I do, thanks!”

CHECKOUT GIRL: “Just one thing of Coke,” she asked, running the 12-pack of Diet Coke over the scanner.


TODD: “Um, yes?”

CHECKOUT GIRL: “Cuz you know, if you buy two, you get two free!”


TODD: “Um, yeah. I don’t really need 48 cans of Diet Coke. But thanks!”

CHECKOUT GIRL: “Are you sure? Buy two, get two free!!”

TODD: “Yeah. Don’t really want to head back and run the Memorial Day crowd gauntlet and carry three additional 12-packs through the store. I’m good.”

CHECKOUT GIRL: “OK,” she said sadly. “But it was a great deal.” [Todd nodded, and then pretended to look at his Blackberry, as if he had an engaging text message to review...]

Todd’s FREE Publix Foursquare Tip: Did you know? When you offer specials on Foursquare, people receive notifications when they check-in at the store, and even when they check-in at a nearby venue! That’s right! So, in this case, when I arrived at Publix, and checked-in, I would have been notified by Foursquare that Publix was offering a “Buy Two, Get Two Free!” special. I might have actually done it, but honestly, I just didn’t feel like going back and getting the three additional cases. This is a perfect example of how you can use “Specials” notifications to your advantage!

Got any ideas for Publix to share? Let us know! And join the watch!

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  • http://www.sanerapdc.com Alicia Arenas (@AliciaSanera)

    OMGsh! I had no idea this was going on. I can't wait to follow the action! Love the tips for Publix. I wonder if Mike V knows what's going on?

  • tschnick

    Ha! Having a lot of fun with it. And learning a lot too. Mike did see it, said he passed it on… Thanks for stopping by Alicia!

  • http://twitter.com/Cogiva Ben Drury

    A great store would have rung up four and sent a goffer to pick ‘em up for you! They missed a trick there!

  • Todd Schnick

    boy, isn’t that the truth. see, i think the problem here is the cashier isn’t empowered to make that kind of snap decision…