Help A Reporter, Erm, Help A Client or Prospect Out!
Be An Intrepid Marketer – Recommendation No. 33 -
So, I have recently gotten connected to a great PR service called HARO, or Help A Reporter Out.
This service, which has been around for a while, is a means by which journalists can submit queries to a broad audience, and make it known about specific sources they are looking for their article, book, blog, radio show, etc…
[I am an active user of HARO for both my radio show and my author's book tour project - both from High Velocity...]
Why is this important to you? Well, for one, if you are looking for sources for your blog or podcast, HARO is something you should explore.
But…
The simple goal of this post is to give you one simple idea that can help you both serve your existing clients – AND wow your existing prospects.
And it is this: forward specific HARO requests to your clients and/or prospects to let them know you care. They will appreciate that you are looking out for their best interests by giving them helpful tips to advance their PR efforts. It can go a long way towards helping you stand out from all the clutter with the other people in their world.
How does it work? Once you start receiving the queries from HARO, it will be easy. You will receive daily emails from HARO with a list of queries such as “need digital media success stories” or “need money-saving tips for entrepreneurs.”
HARO will provide you with an email address to contact the reporter if you are, or know of, a good source. All you have to do is forward that to your client/prospect, and recommend that they contact the reporter directly.
Boom. You’ve done that person a nice service. And whether or not they take any action on it isn’t your concern. But more importantly, they will remember you!
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Are you a professional journalist? You write very well.
Great tip – I absolutely love HARO!