A quick post to share a small success story!
If you are a regular reader of this blog, you know I am a big advocate of using social media to build your community: your community of friends, customers, and prospects.
FuegoMundo, an Atlanta-based restaurant opening on May 22, uses Twitter as part of it’s overall marketing outreach strategy.
Just yesterday, the owners expressed an interest in having friends act as volunteer food tasters as the kitchen staff goes through it’s training procedures, and food preparation is getting fine-tuned.
So, we implemented an idea. We used our growing Twitter community, and asked if our friends would be interested in volunteering to serve as food tasters. The response was dramatic!
Well, now you may say that volunteering to eat free food isn’t a difficult decision. Granted! But more importantly, we think that inviting our new friends from the community into the restaurant will begin a process of building loyal customers and friends!
We are excited to see where this goes! Normally, it would take a LOT more work to build some interest in something like this. And a lot more expensive. Stay tuned to this blog to see how this social media strategy works out. We believe marketing is interactive. What a way to engage our community!
If you are interested in serving as a volunteer FuegoMundo food taster, either comment on this post OR send us a tweet here!
