Be An Intrepid Marketer – Recommendation No. 14
BY REBEKAH LOVELL, Guest Contributor
From the time-tested business book, How to Win Friends and Influence People, Dale Carnegie notes the character of successful business giants of the 20th Century. He writes, “The world is full of people who are grabbing and self-seeking, so the rare individual who unselfishly tries to serve others has an enormous advantage. He has little competition.”
As a business owner, it can be easy to focus head-down and bent over your goals and daily operations. The last time you came up for air, did you notice your lunch schedule seemed a bit too wide open? When’s the last time you served a friend or business acquaintance of yours?
Connecting with your clients, colleagues, and community isn’t a good idea or something you need to get around to – it’s essential! Your business, any business, can profit from being plugged into what’s happening around you and being an active part of the people’s lives you’re in contact with by helping them in whatever they may need a hand in.
This ability to surround yourself with great friends, mentors, partners, and inspiring clients is profitable both personally and in turn, financially. You’re growing your abilities and offerings through collaboration and your bottom line by referrals and word of mouth. What have you got to lose?
A client of mine recently said, “I seem to have surrounded myself with so many great people, and that’s what I love to help others do too!” This client isn’t one that keeps to herself. She meets someone new and spreads the word about them and their business or endeavors to everyone she meets. She is genuinely interested in promoting her friends and colleagues because she believes in them and their cause. I’m sure we all want to be around more people like this! Start today by becoming this kind of person for others, and the rewards will be ten-fold.
[Publisher's Note: You can find Rebekah here, and follow her on Twitter here!]