Intrepid Marketing: Giving Back To Your Community Is Good Marketing!
We want you to be Intrepid marketers.
There are lots of ways to accomplish that: bold messaging, aggressive PR, and great integration of multiple marketing tactics just to name a few.
But where you can really stand out is in giving back. And what I mean by that is in giving back to your local community, either by volunteering, fund-raising, sponsoring, etc. Sadly, what I can promise is that a majority of businesses out there aren’t doing this, so what an amazing opportunity to differentiate yourself!
PR, or public relations, can be a big part of your overall marketing strategy. This, of course, can come in many different forms. You can get great exposure in local media for your charitable efforts, and have it become a large part of your branding. A good example of this would be the NFL’s affiliation with the United Way.
And on a smaller scale, exposing yourself to a whole different network of people can connect you to a whole new group of potential customers – prospects who DON’T have to be sold on you as a good person/company by virtue of your volunteer activities. And even if your charitable efforts won’t yield prospects, just think of the positive impact this will have on your branding!
At Intrepid, our vehicle to serve the community is the Furniture Bank of Metro Atlanta. This organization collects donated household furniture and gives to families and individuals who just came out of 
homelessness, are suffering from HIV, or are fleeing domestic violence. And as with any nonprofit organization, they need help with fundraising, public relations, community outreach, etc. These are the areas where I hope I can make a contribution. It is a a real honor for me to serve this organization on the Board of Directors. (if interested in helping us out, please visit http://www.furniturebankatlanta.org/)
As an entrepreneur in this tricky economic environment, you need to be bold in your marketing just to survive. And you need an edge to stand out against your competition. Giving back provides an opportunity to do just that – and to do some good and help a lot of people!
With the severe economic distress we are facing, there are a lot of people in need. At the end of the day, what really matters is making the world a better place. To all you business leaders already doing this, bless you! To all of you considering such an honorable undertaking, congrats to you. The dividends are countless!
Todd Schnick. Be Intrepid. www.intrepid-llc.com
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