The key to sales? Ask the right questions…

I am in the process of taking an Integrity Selling course from a good friend and GrowthANSWERS business partner, Mark Walker.

For those of you familiar with the AIDINC methodology from Integrity, you know that a key step in their sales cycle is the INTERVIEW. This is the process where you find out, by asking questions, what the prospects true “needs” are.

Only knowing this, can you ever really understand how to position your product as a solution to that need. Below is a video from another sales guru on the same topic: