11 Musts To Impacting The Social Web, and maybe even Change The World

OK, wow. You’ve heard me talk about the importance of giving back. Check out this video featuring Sal Khan:

Sal Khan at Gel 2010 from Gel Conference on Vimeo.

Now, here’s a guy who did something simple to change the world. It didn’t require millions in venture capital. It didn’t require renting hip loft space in San Francisco. It didn’t require hiring a team of geniuses. It just required an idea. And passion. And YouTube.

All he does is create video lessons on math, finance, history, etc., posts them on YouTube, and gives them away to the world. He does this himself. He probably has “millions” of students, operating the largest “school” on the planet.

And he changed the world. And quite possibly is demonstrating what the future of education looks like.

Why am I showing this to you? Well, it is a demonstration that “giving back” remains a critical piece to your online and marketing efforts. The key to this whole story?

If he had set out to build the world’s largest online school? He probably would have failed.

Instead, he did something to quietly serve a few members of his family. And that’s all it took…

But can just anyone accomplish something like this? I say yes. Sal Khan has the same amount of hours in the day as you. He has access to the same technology as you. You can do this. It just takes deep belief, a little faith, and a healthy dose of the following:

1. Passion.

2. An idea.

3. Commitment.

4. Work.

5. Discipline.

6. Sticktuitiveness.

7. Willingness to give something of value, something people can share with others, for FREE.

8. No expectation of getting anything back, other than satisfaction.

9. A desire to serve others.

10. A determination to keep going for the long haul.

11. Creating something that a core group of people are interested in.

Well, a lot of people are interested in Sal Khan. [Here is the link to Sal Khan's YouTube Channel] But it is easy to get tripped up by any of the above points. You have to be willing to work hard, constantly honing your skills and craft, making your product better. You have to be willing to put in the time and hours, for maybe even years. And lastly, you have to serve first, and sell last. Without this combination, success on the social web becomes that much more difficult.

Sal Khan is having an amazing impact on the world. He achieved everything on the list above, but you know what? It bet it didn’t feel like work. He didn’t set out to complete my TO DO list. It was something he was passionate about, and he just went to work. That’s all it takes.

Do you have what it takes to create something, even what may initially seem like a small something, that will change the world? Let us know…

[h/t Signal vs. Noise]