Some of you are aware and took my “Workingman’s Content Marketing Course.” I’ve long been promising a major overhaul and upgrade to this program, and am hereby announcing it today.
I am in the midst of finishing up the short ebook manifesto and autoresponder course offering, which will launch soon.
My thinking has evolved in a big way here, and therein the shift in the program.
I used to think we all had to be content marketers. Now I believe we have to build mini-media empires to get our story told, our message out there, all to inform and move our markets.
Some won’t tell the difference between those two. That’s the point of this book. To explain that shift…
Here’s an excerpt from the introduction:
Whether you want to admit it or not, you respond to media.
We ALL respond to media.
We all binge-watch the latest hot show on Netflix, and then chatter about it on Facebook, usually whilst watching it.
We all read the latest best-selling book, and recommend it to our friends.
We all watch the commercials during the Super Bowl, and engage with our community and vote on the best (or worst) ones.
We all glance through magazines (online or print) and look at the ads, ads which influence products we want to buy, or fashion we want to wear.
We listen to a song from a favorite artist, and harken back to the memories of what the song is about. We listen to certain songs when we are in a melancholy mood, or pick-it-up when we need to get fired up.
We all read essays, articles, or manifestos (like this one), to get inspired, informed, educated, influenced, and to learn about a new idea, movement, strategy, etc…
This is media. We all consume it. And it inspires us. It influences us. And it drives our actions and behaviors.
Here’s the important thing:
It has never been easier to consume media. With some combination of your television, books, computers, and your growing collection of mobile devices, you can consume all the global media your heart desires.
And as a person with a product to sell, a service to offer, or an idea to spread, YOU HAVE TO PRODUCE MEDIA to drive the actions and behaviors of your market.
Said another way, if you aren’t creating your own media, you will be left behind in this modern world.
This manifesto walks through this idea, and shares some basic strategies and tactics on how and what you should be producing.
Together, we can help build your own media empire!