A few years ago I resigned myself to the fact that my career was going to be unpredictable. At the time, this didn’t make me happy.
Today, I’ve happily accepted that this is the perfect place to be. And the only way I want my life (and buisness life) to be.
I don’t want to be ensconced into any type of rut or routine. In my view, doing that is the kiss of death.
This realization came roaring back to me this past week when in the midst of conducting a new innovation series on another radio show of mine.
Recording a new interview for the series, we were discussing the optimal situations for innovation to thrive, and our guest said something to the effect that you have to be uncomfortable for innovation to thrive.
It was one of those forehead smack moments.
I immediately thought to myself: If you are ever comfortable in your business environment, it is safe to assume that you are NOT working in an innovative business environment.
Looking back on my recent career track, it has been ANYTHING but comfortable. Lots of change and evolution going on. I now see this as a positive thing.
I started thinking about another radio show of mine, one that I’ve been producing for almost three years. We just made a major recent shift in the show’s format…despite the fact that the show was doing fine and the sponsor was generally happy with things.
Despite that, we still made the format shift.
So, what happened?
So far this month, the show’s downloads are up 50%.
The lesson here? Even if you are comfortable, get uncomfortable. Shake things up. Try new things. Mix it up.
You need freshness in everything you are doing. If you aren’t learning, you are failing. If you aren’t seeking to improve, you are falling behind.
And yes, there was risk in this move. It might not have worked. It might have backfired. It might have proven to be too disruptive to yield any movement.
But it didn’t.
I’d rather push the envelope than stagnate.
So get uncomfortable. Be a little unsure of where the path might lead.
Because that’s so much better than the status quo. So much better than sitting motionless in neutral.
Discomfort is the new normal. Get used to it.
Speaking of innovation, you owe it to yourself to read the best book on innovation I’ve ever read:
The Innovation Book: How to Manage Ideas and Execution for Outstanding Results